Wireless Internet Service Provider “Turns WiFi into a Profit Center” for Property Owners.

(PRWEB) March 4, 2010 — WiFiRV, (http://wifirv.com) an 8-year-old wireless Internet service provider (WISP), announced a new outreach program designed to help RV park, resort, and campground owners understand the difference between “free” vs. “for fee” WiFi options for their properties — and the impact of each on their bottom line.

“Many property owners don’t realize there are two ways to do WiFi in a RV park or campground (http://wifirv.com),” said John M. Borg II, WiFiRV’s Founder and CEO. “They believe their only option is to provide the amenity at no charge to their patrons, and then foot the bill for equipment, data usage, and repairs. But there is another way.”

Borg, a multi-generation commercial and residential property owner and Wall Street finance and technology guru, says that the second option is based on the business model cellular providers have used for over a decade. “Under this second arrangement, the Internet service provider (ISP) pays the property owner for access to their patrons, and the patrons themselves pay to go online. It’s like the property owners who allow cell towers on their properties – that right of way is well-rewarded, as it should be.”

In addition, Borg said, under this arrangement the ISP usually maintains and repairs all the wireless equipment and shares the profits with the property owner. By turning the WiFi amenity into a profit center, as opposed to an expense, RV resorts, parks, and campgrounds aren’t straddled with WiFi services as yet another form of expensive marketing to attract or retain customers. “This is the only way that the wireless ISP stays motivated to provide quality 24×7 customer support and service, maintain the equipment, and ensure that the standards of service are in line with the property owner’s needs for happy campers,” Borg said. “Many properties are coming to realize this now, but are locked into long-term contracts forcing them to seek upgrades at a premium.”

WiFiRV’s new outreach program will distribute detailed comparison sheets, financial analysis results from nearly a decade of WiFi experience (http://wifirv.com), and other useful literature to help RV resort, park, and campground owners make the right WiFi decisions for their property.

“There was a lot of hype when WiFi first reached the RV industry,” Borg said. “Property owners were promised by WiFi providers that offering free WiFi would attract more patrons and travelers. Unfortunately, WiFiRV research shows free WiFi just doesn’t perform as expected — and that has opened the door for more innovative ways of approaching the amenity at properties that simply cannot afford to offer it free or don’t think it’s a wise business choice.”

Property owners can request information about WiFiRV’s outreach program by contacting WiFiRV directly. (http://wifirv.com)

Pedata RV Center applauds the Go RVing Coalition’s 2010 advertising campaign.

Phoenix, AZ (Vocus) February 5, 2010 — Pedata RV Center applauds the Go RVing Coalition’s 2010 advertising campaign. The campaign officially launches in mid-February. It is designed to reach consumers with a wide variety of interest and media habits. The campaign focuses on the affordability of RVing with the tag line: Go affordably. Go RVing.

The Go RVing Coalition’s advertising lineup for 2010 includes exposure on/in the following media outlets:

1. SPEED network (Trackside program)

2. NBC (during Winter Olympics programming)

3. MSNBC

4. CNBC

5. USA

6. Universal Sports

7. Courtside signage during NCAA basketball games

8. ABC

9. ESPN

10. ESPN2

11. Fox Sports Net

12. 26 MLB stadiums

13. PBA partnership ads running on ESPN televised tournament events

14. History Channel (Modern Marvels and American Pickers)

15. History Magazine

16. Top Ten Destinations Guide

17. Travel Channel (National Parks Week)

18. Discovery

19. TBS

20. TNT

21. USA

22. Food Network

23. The Weather Channel

24. TLC

25. Arthur Frommer’s Budget Travel

26. Better Homes & Gardens

27. Sherman’s Travel

28. Ladies Home Journal

29. Woman’s Day

30. Good Housekeeping

31. Internet advertising through banners on: Google, Yahoo, National Geographic, Weather Bug, Sherman’s Travel, Dogtime.com, and Weather.com

32. Facebook

33. Twitter

34. YouTube

The Go RVing Coalition effectively increases awareness of the industry through cost effective advertising and marketing. The group was formed in 1994 and consists of RV manufacturers, campgrounds, dealers, components suppliers, etc. Their mission is to provide relevant information to consumers about the benefits of RV travel.

Go RVing is investing $8.25 million dependent upon higher RV shipment forecasts by the University of Michigan. The 2010 budget is more than double the advertising budget for 2009. The budget increase made it possible for the campaign to span many market segments.

Gerard Pedata of Pedata RV Center suggested, “The Go RVing Coalition’s advertising plans for 2010 seem to be right on target. Recreational vehicle travel in motorhomes, toy haulers (http://www.pedatarvcenter.com/database/toy_haulers_inventory.asp), travel trailers (http://www.pedatarvcenter.com/database/travel_trailer_inventory.asp) and campers is more economical and a great way to travel these days. And adding in the market specific TV and print campaign will be a great way to introduce and bring more people to RVing”

For more information on Pedata RV Center, or current trends in the RV industry contact Gerard Pedata, sales(at)pedatarvcenter(dot)com or by phone at: 1-888-545-8314 or 520-807-0900. Or visit Pedata RV Center online at www.pedatarvcenter.com.

RVT.com says it is perfectly positioned to capitalize on the predicted growth of Web-based classified advertising in 2010 with online tools that attract buyers, including an extensive social marketing initiative that includes a strong Twitter and Facebook presence, a YouTube-powered video conversion tool, a blog for RV enthusiasts and two new websites – rvtowables.com and rvmotorized.com.

Sumas, WA (PRWEB) Feb. 2, 2010 — RVT.com, the leading RV Internet classified ad (http://www.rvt.com) site for new and used travel trailers, campers and motor homes, said today that its online marketplace has experienced significant growth as more RV shoppers turn to the Internet, and expects that growth to continue in 2010.

RVT.com, which changed its named from RVTrader.com in 2008 and has no affiliation with RVTrader magazine or website, is North America’s leading online marketplace for buying and selling RVs, with over 15,000 daily visitors and more than 40,000 private and dealer listings.

“More and more buyers and sellers are coming to us and are pleased to find out we are not associated in any way with the other RV Trader online company,” said Mike Delepine, director of sales, USA. “Our leading online classified service is one of the least expensive ways for RV dealers and private sellers to advertise their RVs — and, most importantly, it’s advertising that works.”

JDPowers recently reported that, “Internet shopping provides prospective buyers with the opportunity to search through enormous amounts of specific vehicle information without ever leaving home, allowing for a more efficient medium of matching buyers with unique used vehicles in the market.”

“We at RVT.com think print is on life support, and more people are going online to research their next RV or vehicle purchase,” said Delepine. To meet the demands of its growing audience, RVT.com added several new features last year, including:

•    Social Media Campaigns – a strong presence on Twitter and Facebook, generating over 20,000 visits per month, and a YouTube-powered video conversion tool that loads RVT.com listings onto the YouTube network.

•    Two New Websites – to help buyers find the RV product they want more easily, RVT.com launched two new affiliate sites: www.rvtowables.com and www.rvmotorized.com.

•    RVT.com Blog — provides exclusive RV tips (http://www.rvt.com) and articles as well as the latest RV news and information to a computer, mobile device or RSS reader.

•    RVT.com Dealer Web Services – featuring customized website development for RV dealers, which includes search engine optimization, synchronized inventory and lead generation.

For more information, visit www.RVT.com.

About RVT.com

RVT.com specializes in the sale of new and used travel trailers, campers and motor homes online. RVT.com and its affiliate websites – OldCarOnline.com for collector car classifieds, Boatline.com for new and used boat classifieds and AirplaneTradeOnline.com for new and used aircraft — attract more than 15,000 visitors every day to view over 40,000 listings from private sellers and dealers.